How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke’s success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs.

Trace the journey of the Coca-Cola logo from 1886 to now. See how it’s changed over 130 years yet still remains one of the most recognisable in history.

Did Coca-Cola once contain cocaine?

In our new series, Brand Evolution, we trace Coca-Cola’s history, from health aid to happiness-maker.

The registered trademark of this multinational soft drink firm represents arguably the most widely recognized consumer product on the face of the earth. From "The Pause That Refreshes" to "The Real Th

We have a rich heritage and an exciting future – from the creation of Coca-Cola in 1886 to being recognised as an industry leader by the Dow Jones Sustainability Indices today.

Coca Cola was invented by Doctor John Pembert - learn the history of coca cola and other soft drinks.

The Coca-Cola Company: The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes. The company also